Gives you wiiings
One brand
Obsession doesn’t always look dramatic. Sometimes it’s as small as a logo, a color, or the way a can shines under the lights. For most people, these details slip by. But for an obsessed brain, they hit like a spark.
Many feelings
That’s what happens with Red Bull. It’s not just a drink — it’s dirt flying from motocross tires, helmets painted with charging bulls, and riders pushing the limits of gravity. The brand doesn’t sit quietly on a store shelf. It leaps out, alive with adrenaline.
Connection
This case file is my investigation into that obsession. Why does Red Bull grab attention differently for fans than for casual consumers? How does the brain process the same ad in two completely different ways? And what does that reveal about how passion rewires the mind?
