Obsession
Brighter. Cooler.
One simple product. Many emotions
The first thing that always caught my eye was the Red Bull logo. Two bulls charging at each other with the red sun glowing behind them — it feels aggressive, powerful, alive. It’s not just a drink symbol; it’s a flag for energy and grit. Every time I saw it on a motocross helmet or on a MotoGP rider, my brain tagged it as “cool” and “winning.”
Fast. Faster.
While most people might walk past the can on a store shelf, I noticed the logo, the shine of the silver and blue, the tiny details in the design. For me, it wasn’t about the caffeine inside — it was about what the brand stood for. Red Bull made dirt bikes, racing, and extreme sports look bigger than life.
It's so shiny
I remember staring at Red Bull helmets, stickers, and merch because they felt like badges of belonging. Owning them meant being part of something bold and fearless. The more I saw top riders wearing Red Bull gear, the more the logo wired itself into my attention system. It wasn’t just a drink to me anymore — it was a way of saying, “This is who I am.”
